Make your business vision a business success.


Your Senior Housing Development & Marketing Partner

Strategic Planning

One of the strengths of EDI is helping clients plan for the future. Our outside-the-box assistance includes our Strategic Planning Charrette, a collaborative process to develop long-range growth strategies and objectives for our clients.


Our extensive experience in market research benefits clients in determining financial and market feasibility at a project's inception and prior to a significant investment.


When you work with EDI you get the undivided attention of a dedicated development team. All have logged years of experience working either in operations, finance and or development of senior living and care communities.

Sales & Marketing

Whether you’re planning a new community, managing census challenges, or need professional over sight for your existing location, our senior marketing consultants are committed to position you for success.

Featured Communities

Featured Communities

About Us

Essential Decisions, Inc. (EDI) has over a century of combined experience in developing more than $1 billion of the most progressive, market-responsive and financially sound senior living and health care communities in the nation. Our philosophy is simple; we develop a project as if it were our own, giving personal attention to each so that it will be economically viable today and well into the future.

Meet the team