Look before you leap.

Market Research

Our extensive experience in market research benefits clients in determining financial and market feasibility at a project’s inception and prior to a significant investment.

Market Manager – Sample Study

EDI’s cost-effective Phase I Report provides “go-no-go” points that enable you to determine the feasibility of a project. The Market Manager initial analysis studies potential demand, significant demographic market characteristics, the impact of the competitive environment, and demand analysis.

Full Market Study

The full Market Feasibility Study includes all aspects of the Market Manager plus an on-site detailed analysis of the qualitative issues impacting the primary market area. The study contains all the essential elements necessary for determining project viability and obtaining financial approvals.

Site Evaluation


Easily identify your primary and secondary markets at a glance. Our process precisely pinpoints your customer base. Download document (PDF)

Drive-time analysis and traffic counts

A valuable tool used to determine market potential based on designated drive time. Download document (PDF)

GIS (Geographic Information System) mapping

Many key decisions can be determined by demographic data and mapping of population by age and income. Download document (PDF)


What our clients are saying

We retained Essential Decisions to conduct and provide market studies and assess opportunities for four Vista Prairie communities. The final reports were very informative and we are implementing certain of their recommendations to improve occupancy. The EDI staff was courteous, thorough and timely. We at Vista Prairie Communities are very satisfied with our relationship with EDI.

Morris Knopf - Hopkins, Minnesota